I came across this fun idea today, Kolormark, where they're selling the ability to name all of the hex values of colors. I love finding names of colors for variables in code, and this seemed cool. The crazy thing is if my math is right, they've generated $2M so far, and that makes me question my life choices.
Of course, I had to have one, so
#b51f24 is now officially "Front-end Conf". Proof